Effective Date: 1 January 2025
This Privacy Policy explains how XFP Concerts Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our websites, attend our events, or interact with us — including when we receive your data via third parties such as radio competitions.
This policy applies to:
- xfire.live
- All websites, microsites, and digital platforms operated by XFP Concerts Ltd
- Any of our affiliated events and festivals
- Any third-party data shared with or handled by XFP Concerts Ltd
1. Who We Are
XFP Concerts Ltd is a company registered in Scotland, operating national live events, festivals, and entertainment services.
Registered Office:
XFP Concerts Ltd
3F1 Third Floor
3 Hill Street, New Town
Edinburgh
EH2 3JP
United Kingdom
Company Number: SC780657
Email: privacy@xfire.live
2. What Data We Collect
We may collect and process the following categories of personal data:
Directly from you (e.g. website forms, ticket purchases, newsletter sign-ups):
- Name, email address, contact number
- Date of birth (if required for age-restricted events)
- Payment details (processed securely via third-party providers)
- Event preferences and attendance history
- Any correspondence you send us
Automatically through our website:
- IP address, browser type, operating system
- Cookies and analytics data (see section 7)
From third parties (e.g. radio competitions, ticketing partners, promoters):
- Contact details you submitted to them (name, email, etc.)
- Consent or opt-in preferences
- Entry data or prize information
3. Legal Bases for Processing
We process your personal data based on:
- Your consent (e.g. email marketing or third-party prize entry)
- Performance of a contract (e.g. buying tickets, prize fulfilment)
- Our legitimate interests (e.g. improving services, marketing events you attended)
- Legal obligations (e.g. financial records, safety at venues)
4. How We Use Your Data
Your data may be used to:
- Deliver tickets and manage your attendance
- Communicate important event updates
- Send promotional communications (if permitted)
- Fulfil competition entries or prizes
- Improve our websites and event services
- Comply with legal requirements
5. Sharing Your Data
We may share your data with:
- Ticketing and event partners (e.g. Eventbrite, Ticketmaster)
- Service providers (e.g. marketing platforms, analytics providers, payment processors)
- Radio/media partners if you’ve entered a competition involving us
- Regulatory bodies or law enforcement, when legally required
We never sell your data.
6. Data Retention
We retain data only for as long as necessary:
- Marketing data: until you unsubscribe or withdraw consent
- Ticketing data: up to 7 years for financial compliance
- Competition entry data: up to 12 months unless otherwise stated
7. Cookies & Analytics
Our websites use cookies and similar technologies for:
- Usage analytics (e.g. Google Analytics)
- Site functionality
- Targeted marketing and remarketing
You can manage or disable cookies via your browser settings or the cookie consent banner.
8. Your Rights
You have rights under UK data protection law, including:
- Access your data
- Correct inaccurate data
- Delete your data
- Withdraw consent
- Object to processing
- Request data portability
To exercise your rights, contact us at privacy@xfire.live
9. Data Security
We use appropriate measures to protect your data, including encryption, secure servers, and access controls.
10. Third-Party Links
Our websites may contain links to third-party websites. We are not responsible for their privacy practices.
11. Updates to This Policy
We may occasionally update this Privacy Policy. The latest version will always be posted on xfire.live with the effective date at the top.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Email: privacy@xfire.live
Post:
XFP Concerts Ltd
3F1 Third Floor
3 Hill Street, New Town
Edinburgh
EH2 3JP
United Kingdom
